promotional labelling
- Guideline or reference source
- FDA www.fda.gov
- Definition
- Promotional labeling and advertising are both used to help sell prescription drugs. Promotional labeling differs from advertising in the way it is distributed. Ads are usually broadcast on TV or radio, or are published in newspapers or magazines. Promotional labeling includes additional types of materials and ways to get them to the consumer, for example: Brochures and booklets Mailed materials, including letters to patients Videotapes Refrigerator magnets, cups, and other giveaways that show a drug's name Promotional labeling about a drug is said to "accompany" that drug, even if the promotional labeling is not physically attached to a drug container. Promotional labeling must be accompanied by the drug's prescribing information.
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