brand name
- Guideline or reference source
- WHO Glossary
- Definition
- Name given for marketing purposes to any ready-prepared medicine placed on the market under a special name and in a special pack. A brand name may be a protected trademark.
- Used For
- innovator's name
- medicinal speciality product name
- medicine speciality product name
- Broader Term
- proprietary name
- Related Term
- branded generics
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