retail mark-up
- Guideline or reference source
- WHO Glossary
- Definition
- The retail mark-up is the percentage that retailers (pharmacies) add to cover their costs,including their profit. These costs include those overhead costs that retailers incur in their practice, such as rent, staff salaries, repackaging and loss, as well as profit. Retail mark-ups are not limited to the private sector: the public and other sectors can also use mark-ups to cover their costs. Mark-ups can vary between products: imported and locally produced medicines often have different mark-ups. Pharmacies may also charge different mark-ups on originator brands and generically equivalent products. In some countries, for example, the mark-ups are higher on generic equivalents because, even with the markup, they are considered to be affordable.
- Narrower Term
- maximum retail mark-up
- regressive retail mark-up
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